For scholars of the function of markets, especially those interested in the behavior of the consumer, the economic crisis that has been caused and affected countries, even the more padoresos economically, should be a source of study, analysis and research, put originates that management of markets in transition to new strategies, plans that collaborate with the behavior of the consumerfavoring him in their purchasing decisions, generating confidence in those products, services offered. On this there is an interesting brief submitted by Marketing Universia Knowledge Wharton, where stated, that although consumer accustomed to retract during the low phase of any economic cycle, the severity and the uncertainties of the current crisis will have greater impact prolonged in their attitudes than in previous crises. Consumers, they say, will end up spending again, but without the same mood provided by easy credit of the frantic years 2000. Of According to Wharton Marketing Professor Wesley Hutchinson. It is too soon to know whether the current crisis will leave the same psychological scar, but there is a precedent of a great change the great depression changed consumer behavior and their attitudes for a generation, in the next 18 months, considers Hutchinson, consumers will learn to behave in a more frugal way and will not abandon this attitude even once the economy stabilizes.In a sense, everyone now knows something about the financial markets and the abusive use of personal credit: in that matter, the American consumer has always proved to be a lousy student. We had the habit of not paying much attention to the cost of the money since then, these statements are interesting and this entails that scholars of markets, especially those living in the United States will be more attentive as the current crisis has affected the behavior of the consumer aspect that must be studied widely in their scope and impact, in everything that can help to restore confidence and predict the new style of behavior, which without any doubt will emerge. Pete Cashmore spoke with conviction.