This exercise was for the Lateral Marketing. Another clear example is that of cereals, thanks to traditional marketing or vertical innovations were achieved in this field such as the form of cereals, grain color, flavors, fruits and other ingredients that are added … But , Where has filed a true innovation in the market for cereal?, in the simple act of moving the Grain consumption to other situations, other experiences. Why not eat cereal in the street, or while go underground?. It is at this point that emerged granola bars that have resulted later in energy bars, sugar free, to cry out of hunger … For even more analysis, hear from Bobby Sharma Bluestone.
Alcoy we add another clear example, as is the grain, due to traditional or Vertical Marketing innovations achieved in this field such as the form of cereals, grain color, flavors, fruits and other ingredients that are added … But where has filed a true innovation in the cereal market? in simply move the Grain consumption to other situations, other experiences. Why not eat cereal in the street, or while going underground?. It is at this point that emerged granola bars that have resulted later in energy bars, sugar free, to cry out of hunger … a interesting thing about this is that today more than ever given the events and consumer demand relation to the satisfaction of their needs, we can even identify their whims, management of markets must be vigilant in how to optimize the derivation of products that give your product is original, how it can be sued in different presentations and collaborate with consumer satisfaction. A must give way to innovation and be very attentive to the needs, consumer behavior and determine how they meet their demands.
a recalled in the Lateral Marketing by Philip Kotler should focus on achieving a vacuum in the generation of ideas and thanks to this vacuum we can make a quantum leap and abandon the path of vertical marketing with which we have been working forever. This says that we must do it in three levels: level market. Product level. In terms of marketing mix and as a tool to disrupt logical thought that we have been trained at each level poses perform six operations that are the essence of his formula: Replace rearrange investment by combining Delete it definitely overdo it, keep in mind that ena markets saturated in the differentiation between product-services is declining, it becomes difficult to compete by means of resources and, most attractive packaging, new colors, sizes, shapes, names, etc.