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The Internet

The media behavior of all responsible can only be described as desastros. The approach of a good PR work was not even shown here, what is urgent for the poor project management and escalating costs would have been necessary. Do not forget, that there were many supporters at the beginning. And despite the up to date already high cost of 114 million euros. Many people in the population were neutral and excited but not negative attitude.

69 Million euros in donations came together from thousands of hamburgers. The basis for a benevolent perception was quite solid. A good press relations would have to minimize damage done so. What is the simplified opinion of the Internet for your image? The Internet as a factor of own reputation means opportunities and risks. A disappointed customer or business partner has today easiest ways to vent his displeasure. It is one thing, whether lands the company through a small misstep or employee complaints with a message in the regional press.

It is already something else when looking into this also media of range. It can be really dangerous if this message finds himself in blogs or forums. Hear other arguments on the topic with Peter Asaro . And it’s too late, if you now does not respond. The Internet is an incredibly fast multiplier of opinion. It is becoming more and more clear, how much it can affect sales. Poor posturing means not only bad press unless it affects also the reviews about a company and its products. The “image” is a fragile fabric that has often many years of consistent and painstaking, expensive construction work behind them. On the other hand, you can see the ubiquitous presence of the new media and their growing number of users as a instance to the positive image building. For an entrepreneur, it was to present its products yet never so easily with long-range. This requires however some important competence modules that need to be professionally integrated in the marketing work. How to minimize the risks of bad press. So, you can benefit from the new media. What must you do? You should deal actively with its environment, otherwise one victim of the new reputation risks from blogs, online journals, or social networks quickly, can arise. Before you put a lot of money into the reconstruction of a good public image, you should previously press the right set screws which prevent direct communication. This works on several levels. On the one hand, a professional debate requires the appropriate structures within the company, on the other hand clear guidelines for the work of this Department. The external communication is a complex topic with great relevance for the sales. Marquardt + Compagnie specializes to develop this area for you and optimize the relevant instruments in your company. Leave to us for free advice and visit us in the Internet: Oliver Marquardt of managing partner of Marquardt + Compagnie

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HDR Panoramic Photography

Comprehensive explanation of the HDR photography many photographers and photo artists dealing with the theme of HDR photography. The images that arise here, called HDRI (high dynamic range image). It is photos with extremely high contrast and dynamic range. Every amateur photographer knows the problem if he wants to make a nice photo, for example, in churches. The light coming mostly through high stained-glass Windows. The built-in light meter in the camera cannot decide then mostly for the correct exposure.

The photos are often under – or overexposed. Many of the details are lost. With the help of HDR photography, it bypasses sent these obstacles. To achieve the full contrast range, as many details must appear on the photo, lying in the dark recording area as well as in the bright area. This is only achieved if you do multiple shots with different exposures from a fixed point. It is convenient if your camera can hold a bracketed. The procedure is relatively easy. Make your Camera on a tripod with remote control.

Then look through the viewfinder and set the recording area. With a bracketed shot at least three photos in a row in series. The first photo is overexposed, exposed the second normal and the third photo underexposed. With the exposure compensation range can be adjusted to the respective strength of the under / over exposure. Click Peter Asaro to learn more. Important is that during this series of disturbing UN-crowded through the shooting range. As a result, you get an overexposed photo, which reveals many details in the shadow area, a normally exposed photo and a photo which is underexposed and renders all details relating to bright now. Using an image editing program, preferably Photomatix, these three photos are stored one above the other. With many setting possibilities of this special program, you can appropriately select the contrast and color strength and save the whole thing as a photo. As a result, get a photo with very high detail accuracy, both in the dark and bright areas of the image. This dynamic range would not reach with a photo. It becomes difficult when you create a Panoramofotos in HDR. Panoramas are made best with a tripod. Choose the respective framed in the viewfinder, keeps track of the right edge of the screen based on natural conditions and turn the camera as long as on the stand to the right, until this screen is now almost on the left side of the image. A small area of overlap should be maintained on each photo. This process can be repeated arbitrarily. Panoramas can be put together with the help of a Stitchprogramms. Here, the program compares the scope of overlap on each photo and thus know how the individual photos belong together. Also panoramic shots in HDR can be created with the help of exposure bracketing. Make sure absolutely that none or almost no moving elements are in the viewfinder. This would make the photos unusable as so-called apparitions. With Photomatix you can then by each Merge recording position of each differently exposed photos. This same program settings should be persisted for each Panorama section but, so that the viewer later noticed any difference on the basis of color and contrast changes. Using a keyword program, the individual HDR shots at the joints are put together now. You will receive a store very large HDR photo.