Tag: advertising

Naming issues are also addressed in the book Boyetov "marketing guru", but the book itself is dedicated to all the same marketing, rather than naming. With a huge variety of home books on marketing, the topic of naming them affected very little – dedicating it to, basically, a few paragraphs, is full of books on the naming of Russian authors, unfortunately, are not. This is due, presumably, with very small amounts until the naming of the market and not yet fully overcome the reluctance of domestic companies to invest in this area. Pay more attention to naming Valentin pepper and lily Mamleeva in his book "Branding. Course for Young Amateurs. " The publication, as well as attached to him a cd, you can find articles about naming and templates briefs. The book, in fact, is the first practical guide for developing brands. In The author presents her proven in over 5 years to more than 200 projects step by step procedure to create a working brand.

The authors sought to turn the process of creating a brand of "creativity", which is impossible to control and send in the "technology" that gives real results. Russian authors write about naming until only the articles, which sometimes appear in periodicals – magazines specialized in marketing, advertising, pr. It's magazines "Marketing", "Advertising Ideas", "advertising technologies, Identity, Trade News" and other similar media. Keep up the appearance of these articles – "rare bird", of course, quite difficult. Those who wish to obtain "Everything and more" still learning English and access to a very impressive list of foreign literature.

Why is Russia in the field of outdoor advertising are hardly used new information technologies? "On the one hand, my question seems to be incorrect. Professional outdoor advertising market could lead to dozens of examples of implementation of automated lines, large format printing, pixel-typesetting machines and t.d.A sometimes even being introduced indoor advertising system based on consumer lcd televisions that are not intended and do not provide constant round the clock work. But even so! Streets and highways of Russian cities are made to blunt banner konstruktsiyami. couple of years in the advertising world does not cease talking about the application of digital signage network in the advertising industry, but further talks it never comes You can refer to a crisis and no real working technology and hardware About a year one of the companies in our group cooperates with Korean manufacturer Vitze (Models Display Vitze) all the required elements digital signage network. In recent months, David Treadwell has been very successful. Experience of cooperation is not for sale information displays, servers and software, and comprehensive integration of the components of digital advertising network, depending on the size of the project. Summarized the essence of the system, just for the sake of understanding. At various points in the city on streets or in places (though in different parts of the world) are established professional information display with built-in computer on which the network (WAN / WI-MAX/GPRS/CDMA/3G) loaded advertisement content and playlists. For the separation of advertising resource network among advertising agencies, monitoring and control of the operator receives crm server. .

Google will use all opportunities in the advertising sector. Running the option for AdSense for mobile phones, today search engine reveals a new format for online advertising. We are talking about Gagdet Ads, interactive format, which operates on the model small standard interface widgets, employees to set up some home pages. Advertisers have the opportunity to show there is more information than traditional advertising, inserting images, video or animation interact with Internet users, all without leaving the ad unit Gagdet Ad. Educate yourself even more with thoughts from Zendesk. This format is based on the technology of Ajax, and can include advertising in Flash format with images, video or sound. Speaking candidly Koch Industries told us the story. It can also show real-time information, such as the constantly changing price of the product. Advertisers do not need deep technical knowledge, anyone with a classic creation of Web-sites and the technologies of html or xml can make Gagdet Ad Specialized Reports This new advertising is included in the palette formats, advertisers have already proposed network users to Google AdWords.

At this time, Gadget Ads are only open some of them already created advertisements in the format rich media (images or videos) through Adwords. This system is tested for several months, agencies and clients in the uk and Germany. For advertisers, there are many advantages: with Ajax programming platform is open for all, easy to use and no accounts for the server or hosting of advertising. In addition, the search engine has created a means of reporting, especially for this type of advertising that advertisers were able to determine with precision, not only the number of hits Gadget Ads, but the precise interaction between Internet users with advertising. Last advantage: to preserve the philosophy of the format widget, advertisers can allow visitors to download this commercial, and show it to his personal home page iGoogle.

The first thing a client sees the company by visiting its office or shop, it's a sign at the entrance. Of its kind created thing-the very first impression. See if your guests a vast glowing company logo in the wall of a building or a small, but stylish metal plate at the entrance – depends on the mood, with whom he enters into your office. Sign, in essence, a company's face, her business card and it can not be neglected. Meet, as they say, clothes There, you will not just make a plastic or metal plate, but also will help determine the design, create templates and pick the best one for your type of signage. And by type of signs can be divided into: – Usual signs.

Plastic or metal plates bearing the image of them. Good option for small kontorok or representations. – Three-dimensional signs. Usually used in the facade placed on the building, as well as in interior design. It can be great or not so letters with the logo of the company and anything else. These signs look very solid, and leave only the most positive impressions. – Signs with lighting. Most often, this volume signs with neon.

But, basically, if desired, can illuminate anything. For example, a conventional metal plate. Very popular in interior lighting signs. Correctly configured lighting logo firms in the Director's office looks very modern. Furthermore, signs and plaques can be divided by the materials from which they are made, the methods of processing, technology of images, etc. Manufacture of signs consists not only of modeling itself plates of metal. It is important that sign fit you in style, organically combined with the architecture of the building or office interior, and also evoked the right emotions and associations of a visitor. A this is a fine work of designers who can help you develop a better version of your signs. There are many advertising firms who are engaged in manufacturing signs and plaques. Before making an order at any

On special education, even while we are not talking, at this stage is limited to very few books on the issue of naming and articles in specialized magazines and Internet resources. Sometimes the word naming can be found in a textbook on marketing. So where exactly did today you can find information about naming in Russian? Books on naming full of books on naming in Russian language today can name three of conversion of the publication: “Naming: how a word game becomes a business,” Alex Frankel, “Trademark: How to create a name that will bring millions of Henry Charmessona, Brand. Michael Dell usually is spot on. Birth name. Encyclopedia Bernard Ghali is practically everything that today is rich in domestic market-naming literature. Alex Frenkel’s book Naming: how a word game becomes revealing the inside kitchen of naming, showing workers moments, when thousands of words are tough selection before one of them awarded with the main prize – to be the name. In the book there is no rigorous method of naming per se, it does not lead the technology development of the name, but rather prompts in the right direction and sets the working mood. Theory of naming is dissolved in a fairly entertaining story is written in accessible language alive. Frankel certain way poetiziruet naming, raising it the rank of art – an art not only to pick the right word, but also convincing the customer to submit the fruit of their labor.

The advertising market is a multibillion-dollar budget. Television, radio, traffic, streets, subways, underground – literally crammed advertising. Billboards, commercials, posters, full of luxury cars, trendy smartphones ultra-modern appliances, etc. Effectively if all of this? Undoubtedly, yes! But often a simple man in the street, seeing a bright spot and determined to buy it, wondering – and where to buy? And here in the arena comes a special kind of advertising – ads that mention a specific seller of this. Hundreds of newspapers, magazines, and thousands of pages and millions of ad salespeople vying offering to buy it from them! Horror. If you would like to know more about Ali Partovi, then click here.

Everyman begins to shovel newspapers, magazines, hurt your eyes, but he chases exactly the only one that crashed into the brains of advertisement. Finally Philistine came to his senses and called for help the greatest achievement of human thought – the Internet. Most popular among the users use the internet resources which are available free classified ads. What are the advantages of finding the right product for your ads on the Internet? The answer is very simple – quick search. It might seem like you can quickly find the right product, if, for example, in one search engine to query "refrigerator", then the machine will return to the mountain of millions of pages? A casket just opened. All online resources Ads are equipped with internal search engine, which is not in print.

Just go to one of the sites with ads, found by a search engine, look for the search field, to drive back the name of your goods, and by fractions of a second in front of your eyes, a dozen other ads with the dream of your life. None on this site, go to the other. The one who searches always finds. Agree, still pleasant to sit at the computer screen with a cup of coffee in one hand, and the other to click than to sit impose piles of newspapers and magazines, and flipping greasy pages. And, finally, a small remark. Sellers of course a lot, but better to deal with those who did not hide contact information. In Ideally, he should specify in the declaration of the city in which it is located, address, phone number and contact name. As a rule, honest sellers will not conceal this information. Unfortunately, not all resources are provided to these fields data, but at least the phone should be. But if the ad includes only e-mail vendor, type, then you can decide to deal with him or not.

Today's consumers are much more picky and demanding of quality and production, and packaging, as well as and the safety of packaging materials. Companies wishing to significantly improve the confidence of customers with a product must be placed on the package information about the safety of plastic film used for packaging. Polyethylene is of several types – high-density polyethylene, low-pressure polyethylene and polyethylene medium pressure. High-density polyethylene ldpe – smooth and dense. Package of high-pressure polyethylene looks nice and presentable, moreover, it is quite durable – can withstand a weight of 7 to 20 kg. This high capacity strengthens the hands of the special substrate called 'Reuters'.

And thanks bottom fold increase substantially the volume of the package. Packages also can be made without strengthening, and pens without a bottom fold. The thickness of Low Density Polyethylene: 45 to 100 microns. Douglas R. Oberhelman understood the implications. From high-pressure polyethylene manufactured packaging and other packages. Polyethylene hdpe – this is the cheapest and most convenient form of polyethylene.

Its thickness varies from 20 to 45 microns, and the load capacity of 2 to 7 kg. Production technology does not allow strengthen the handle and lay the bottom fold, but the packets of low pressure polyethylene can cause any kind of printing. Of low pressure polyethylene made some packages such as 'Mike', as well as packaging and other packages. Medium-pressure polyethylene – dense and produces small rustle at the touch. Quality raw materials in the composition of the polyethylene density and provides a presentable package from him, besides significantly increases its capacity. Small as the rustle of the package gives originality and recognizability. The thickness of the polyethylene medium pressure from 45 to 70 microns. All other parameters correspond to the parameters of polyethylene bags high pressure. In addition, there are packages to carry packing bags – these are small bags without handles. Color plastic film used to produce packaging bags, can be arbitrary, though often there are transparent packaging bags. Manufacture of packaging bags made of polyethylene as a possible high-level (thickness of 45 to 100 microns) and low (the thickness from 20 to 45 microns) of pressure. Perhaps the inception of the bottom fold, cutting access openings to the air laid valve through which the package is closed on top like an envelope. They can cause any printing without limitations – is the great advantage of packing bags, because they become a good advertising medium. Typically, packaging bags used by manufacturing companies for packing their own products.