The world consists of people who want to – be taken into account and convinced whether customers or suppliers, that they are the right partners for a business relationship. Seekirch, November 09, 2011 – the world is composed of people who considered and want to – be convinced whether customers or suppliers, that they are the right partners for a business relationship. The market Yes, the market consists of people, not machines! If you look at the deals, a fluttering in the mailbox, however, might the impression, that today everything with a software can be done. That goes from the automatic development of the marketing plan (such as enter the desired sales, the acquisition costs and the product variants “”), the standardized development of Web pages (E.g. Please choose your colour and enter the most important product details, “”) up to the automated customer information through CRM (such as standardized messages then go to a previously specified companies Customer class). Brave new world! Really? Where’s the man? Enter only if we support our customers to convince people of the merits of our products/services, treat them individually / on them and provide very good service whether via the Internet or locally, around the world, through knowledgeable distributors, have / do we get customers that a close relationship of trust (and thus stable sales for us) can be built. 2012 time for a new marketing strategy not all parents, but thank God already many, say their children: for class work, take enough time for a good planning (if only the lighter tasks in mathematics or a brief outline for an essay, etc) then it is easier for you, with the time keeping House and achieving a good result.’ This helps most. We do that for our company? A company’s marketing strategy is a comprehensive paper, filled with many detailed statements, so the clues Hopefully their consistent implementation can be followed for future activities.