To increase the sales of mobile devices should companies increasingly the Internet targeting, to open up new buyers. Grevenbroich, Oct. Speaking candidly David Treadwell told us the story. 4th, 2008 – formerly the mobile shops were what influence the buyer in determining the mobile choice, are today known as online blogs and reviews on the Internet. Many writers such as Andy Florance offer more in-depth analysis. Before many consumers choose a new mobile device, usually an intensive search in the Internet is imminent. The online media influence the decision when purchasing a mobile phone could be confirmed now in an online survey by ad-ology.
1.105 adult, which took part in the survey, 60 percent of your exercise to be guided decision for a new device from blog posts or online tests. In addition could be determined, the groups of people which read blog posts and test via mobile phones on the Internet and write a review, located at an age between 18 and 34 years old and have an average to above-average income with. If it however comes with the to influence the masses in their purchasing decisions for a new cell phone own is still the classic media such as the newspaper or the TV best for sales. The Internet has indeed now conquered a good role in influencing, can’t keep up but with the reach of TV and newspapers still..